Product design leadership — from strategy through craft to systems.

I lead design where it's hardest — complex products, fast-moving teams, and the systems that hold them together.

Work
Plum AI Assistant
Plum
AI-driven financial guidance
Coming soon
UX London 2026
Plum Onboarding
Plum
Onboarding & activation strategy
Coming soon
Welltech Growth Design
Welltech
Growth design & connected narrative
Coming soon
Welltech Design System
Welltech
Design systems &
DesignOps
Coming soon
Aviva Zero Dashboard
Aviva Zero
Policy admin dashboard
What people say
"A respected and supportive manager who always provides stability and solid direction — I know I can always rely on her."
Catherine Everett
Catherine Everett
VP of Content, ex-Flo, ex-Feeld
"Julia's ability to approach problems as a systems thinker has been a major asset — she actively advocates for a unified Product-Design-Engineering partnership. This has significantly improved our team cohesion."
Thais Andrade
Thais Andrade
Head of Product, Activation — Welltech
"Your ability to quickly absorb context and get to the heart of a problem makes you an exceptional thought partner."
Daniel Herron
Daniel Herron
UX Manager, ex-Meta — Welltech
Approach

From product strategy to form factors

Strategy
Craft

Product &
customer outcomes

  • Deep customer focus
  • Value proposition clarity
  • Data-driven adoption

Business &
delivery outcomes

  • Shared metrics, fewer handoffs
  • Less rework and churn
  • Predictable delivery at scale

Platform &
system health

  • Constraint-driven systems
  • Patterns that scale
  • Accessibility built in

Team &
capability impact

  • Design closer to engineering
  • Higher craft, same velocity
  • Teams that ship and learn
Writer, Speaker & Mentor

I speak and write about product, design, and leadership.

Helping teams navigate complexity, scale craft, and build with intent.

UX London Speaker, 2026
The Deeply Human Podcast Guest, 2025
PROW–Product Conference Speaker, 2025
Talk UX Speaker, 2025
Product Unleashed Speaker, 2025

Interested in connecting?

Always open to conversations about product, design, and leadership.

Get in touch